Email Newsletters for Her Campus at SFU

ABOUT HER CAMPUS
Her Campus is an online magazine publication based in Boston, MA, USA. Founded in 2009 by three female Harvard University undergraduates, their aim was to propose an online national college magazine for the empowered young woman, discussing topics relating to style, beauty, health, life, love and relationships, career, entertainment, current events, and so much more. Today, Her Campus has over a hundred chapters and counting throughout North America, and the Her Campus at SFU chapter was founded in 2016.

As one of the Junior Marketing and Public Relations Coordinators, I worked with the Marketing and Public Relations Director, Reiza Gabriel, on all initiatives with promotions, marketing, and publicity. Primarily, I prepared monthly email campaigns on MailChimp to feature articles, upcoming events, and involvement opportunities towards the female undergraduate student body at SFU, designed and distributed marketing collateral such as print posters for recruitment and events, while following campus and international brand guidelines when creating such promotional materials.

FEATURED NEWSLETTERS

GOALS
As this was my first time diving in to the world of email marketing campaigns and learning how to create an effective email newsletter, the HC SFU team didn't hire me for the sole purpose of simply just slapping on images and text and calling it a newsletter.

The main goal of creating these newsletters throughout the year was to inform the user of our happenings through digestible, bite-sized content. According to Ash Read of Buffer, 55% of your visitors will read your articles for 15 seconds or less. This applies to newsletters too, since they are being delivered straight to your inbox, in a pile full of other emails that might be deemed as important or high priority otherwise. The secondary goal included getting the user to participate actively, versus passively. For example, buttons throughout the newsletters included some sort of Call To Action (eg. Read/Find Out More, Apply Today, Buy Tickets).

Finally, we conducted A/B Testing to see which times worked better when sending out these newsletters, as we already have a loyal membership base to start off with. Regardless of what time we sent our newsletters at, whether we sent our campaigns at 9:00 AM, 1:35 PM, or 7:00 PM, we noticed our subscribers will open and read our emails upon receiving them within the first hour of it being sent.

TOOLS
• Email Marketing
• A/B Testing
• Copywriting
• Graphic Design

SOFTWARE
• MailChimp
• Microsoft Word
• Microsoft Excel
• Adobe Illustrator CC

DATE
September 2018 - April 2019